A2 Media Blog Daniel Abeshin

Media Language refers to the language and codes of the film. Media language covers, sound, Mise-en-scene and semiotics. In terms of horror films, they use codes and conventions to identify them. I will be using my summer trailer, The Unbroken, to discuss the theories of media  language. Like with written and audio codes, we included in our summer trailer, a sound track with sound effects. For example the sound effect of the footsteps and heavy breathing connotes fear and creates fear tension for the audience. The title slates come in with the loud music adding to the tense atmosphere. Semiotics is the study of signs, and is used for the meaning of codes. We included teenagers in our trailer to present to the audience teen. Horror films can also use semiotics by the way it uses its characters in the film and how the narrative can tell you about those characters. In my summer trailer there are a group of teenage boys talking about sex and girls telling the audience that they were not

The Uses & Gratification Theory suggests that the audience use media texts to meet their cognitive, personal, social and stress relief needs when they watch horror films. This shows that this is applicable to the active audience because the audience is using the media and not being submissive. The Unbroken allows the audience to purge their needs because in the equilibrium of the trailer we see the characters are in distress and trying to find their friend and the audience would sympathize with them. Secondly, it allows the audience to release tension and escape from reality due to the intense sound effects for example the heavy breathing and footsteps. The Hypodermic Needle is a theory that supports the mass audience theory by saying the messages from texts are injected into the audience and they are passive to this and submissively accept the message. In horror this is significant because horror films are mostly tales of morality, which is usually shown through a subtext f